Greg Hoy

The story

Thirty-five years of figuring out how businesses actually work. Including my own.

Ops Czar is the synthesis of a career that started in business analysis, moved through e-commerce, user experience and design for screens, and arrived at running a 45-person digital agency for twelve years. The through-line is simple: I've always been the person, often out of necessity, who figures out how things run — and fixes them when they don't.

I spent 12 years building and running Happy Cog, a 45-person digital agency, before selling it in 2018. I co-founded and sold Bureau of Digital, a community of digital professionals, alongside it. With every endeavor I've been a part of, I've left it better than I found it. That's not a philosophy. It's a track record.

Since then, I've performed an operational overhaul of a brand design studio in Austin, co-published a 128-year-old community newspaper through a full sale, and remotely run operations at a fast-moving creative agency helping gaming, toys, sports, and entertainment brands build generational fandom. I started Ops Czar because small and mid-sized businesses deserve that same level of operational expertise — without the overhead, long timelines, or red tape.

Working with me is direct, fast, and low-ceremony. I embed quickly, identify the real problems — not just the symptoms — and start moving within the first week. Most clients describe it as having a seasoned COO on call: someone who's seen enough to know what matters and what doesn't.

BA in Management, Gettysburg College, 1992. Based in Swarthmore, Pennsylvania.

Currently taking on 1–2 new clients